Our Marketing
Michigan's Leader in Social Media Real Estate Marketing
We don't wait for buyers to find your home. We put it in front of them.
01. The Results
Homes Marketed by Social House Sell Faster and for More
4M+
Monthly Social Audience
31%*
More Showings
40%*
Faster Sales
1.5%+*
Higher Sale Prices
*Based on InfoSparks MLS data comparing homes listed by Social House with homes listed by competing brokerages.
02. Included On Every Listing
What Every Social House Listing Gets
Paid, Targeted Ads
Facebook and Instagram ads aimed at likely buyers by location, interests and home-shopping behavior.
Photo, Video & More
Professional photography and video, including short-form reels made for social, direct mail, email campaigns and Zillow 3D tours.
Our 4M+ Monthly Audience
Your home goes in front of the people who already follow Social House across Instagram and Facebook.
Retargeting
Follow-up ads that keep showing your home to people who already viewed it online.
Full MLS Syndication
Your listing on the MLS and syndicated to Zillow, Realtor.com and every major home search site.
03. Targeted Ads
How Targeted Ads Bring More Buyers
We Find Your Buyers
Ads target people actively shopping for homes like yours in and around your area.
We Show Them Your Home
Video and photo ads run on Facebook and Instagram, where they already spend time.
We Follow Up
Anyone who engages sees your home again until they book a showing.
04. Seller Reporting
Know Exactly How Your Home Is Doing
You'll see exactly how your home is performing, with regular reports on views, clicks and showings.
05. Case Study
Same Home. Same Price. Multiple Offers in One Week.
1039 Truman Drive, Canton, MI 48188
- People Reached by Ads
- 75,000+
- Showings
- 30+
- Days on Market
- 7
- Sold For
- Full Price
This home sat on the market for 90 days with another brokerage. Showings were few and the interest wasn't there. The sellers brought in Social House and we relisted it at the exact same price, so price wasn't what changed.
What changed was the marketing. We launched paid, targeted Facebook and Instagram ads aimed at buyers shopping in the area, and we put the home in front of our 4M+ monthly social audience with fresh photos and video. Traffic picked up immediately, and within the first week we had multiple offers on the table.
90 Days
On market before Social House
Same
List price
Under 7 Days
To multiple offers
06. See It In Action
Listing Reels That Reach Real Buyers
Agents: we build your brand too.
Join Social House07. Marketing FAQ
Questions About Our Marketing
Do I pay extra for the social media advertising?
No. Paid social advertising is included in our commission on every listing, with no extra fees and no add-ons. We invest in marketing your home up front because we don't get paid until your home sells.
How much do you spend on ads for each listing?
We typically put about one-third of our commission back into marketing your home, though the exact budget can vary by agent and property. That's a real investment in getting your home in front of more buyers, not just a listing on the MLS.
Who sees the ads?
Your ads reach people actively shopping for homes in and around your area, plus anyone who has already viewed or engaged with your listing online. Our agents use what they know about your local market to decide where and how to run them, so your budget goes toward serious buyers, not random scrolling.
Does social media actually help sell a house?
Yes. Most buyers start their home search online, and they spend hours a day on Facebook and Instagram. Social ads put your home in front of buyers before they find it on Zillow, including people who weren't actively searching yet. According to InfoSparks MLS data, Social House listings get 31% more showings, sell 40% faster and sell for over 1.5% more than our competitors'.
Free, No-Obligation
Find Out What Your Home Could Sell For
Get a market analysis from a local Social House agent, plus a look at how we'd market your home.
- ✓Free Market Analysis
- ✓Paid Social Ads on Every Listing
- ✓4M+ Monthly Social Audience