Sell
Sell Your Southeast Michigan Home Faster, and for More
What's your home actually worth? Get a free, no-obligation valuation from a local Social House agent, backed by real market data, not an algorithm guess.
- ✓Free Market Analysis
- ✓Paid Social Ads on Every Listing
- ✓4M+ Monthly Social Audience
The Social House Advantage
Homes Marketed by Social House Sell Faster and for More
31%*
More Showings
40%*
Faster Sales
1.5%+*
Higher Sale Prices
*Based on InfoSparks MLS data comparing homes listed by Social House with homes listed by competing brokerages.
01. How It Works
Selling With Social House
Get Your Free Valuation
Tell us about your home and we'll run a full market analysis — no obligation.
Build A Selling Strategy
Your agent builds a pricing and marketing plan tailored to your timeline and goals.
List, Market & Close
Professional photos and video, paid targeted ads on Facebook and Instagram, and our 4M+ monthly audience put your home in front of serious buyers fast. Then we negotiate hard to close at top dollar.
02. More Exposure, More Profit
Not All Listings Are Marketed Equally
The Typical Listing
MLS, a few photos, and wait for buyers to find it.
- ✓Local MLS listing
- ✓Zillow, Realtor.com and every major site
- ~Professional listing photos
- ~Multiple listing videos
- ✕Paid Facebook advertising
- ✕Paid Instagram advertising
- ✕Retargeting people who viewed your home
- ✕Home staging (if needed)
- ✕Just Listed direct mail postcards
A Social House Listing
MLS plus paid targeted ads, pro video, social reach and retargeting.
- ✓Local MLS listing
- ✓Zillow, Realtor.com and every major site
- ✓Professional listing photos
- ✓Multiple listing videos
- ✓Paid Facebook advertising
- ✓Paid Instagram advertising
- ✓Retargeting people who viewed your home
- ✓Home staging (if needed)
- ✓Just Listed direct mail postcards
03. Seller Reviews
What Our Sellers Say
★★★★★
“David Brooks was so helpful in selling my home. He was very communicative, thoughtful, and always had a plan in place to make sure the home was sold in a timely way. He looked out for my best interest. The home buying and selling process was smooth and any hiccups were address promptly. Highly recommend”
Penni S.
Seller
Worked with David Brooks
★★★★★
“Erik and his team were very responsive and organized the selling and purchasing of our new home. His team was in contact with us at all hours of the day and even went above and beyond to push our house on social media. This is a top tier group of individuals who are most definitely experts at what they do!”
Charles W.
Buyer & Seller · South Lyon, MI
Worked with Erik Wright
★★★★★
“Drew and team were incredible helping me with the sale of my house! I hired them because I’d seen their epic marketing, but that’s not where their skills end! The team made sure I had all the info and tools I needed to prep the house, were great with communication and responsiveness, and we closed without a hitch. I’m so grateful! Thanks Drew and team!”
Tali W.
Seller
Worked with Drew Cheetwood
04. Seller FAQ
Questions About Selling
How long does it take to sell my house?
It depends on your price point, location, condition and the time of year, but most well-priced homes in Southeast Michigan go under contract within a few weeks. After you accept an offer, closing typically takes another 30 to 45 days, depending on the buyer's financing. Homes marketed by Social House sell 40% faster than our competitors', according to InfoSparks MLS data, because paid social advertising brings buyers in from day one.
What does it cost to sell my home?
The main costs are the real estate commission, which is always negotiable, and Michigan's state and county transfer taxes, about $8.60 for every $1,000 of the sale price. Sellers in Michigan also typically pay for the buyer's owner's title insurance policy, plus prorated property taxes and any agreed-upon repairs or credits. Your Social House agent will give you an estimated net sheet up front, so you'll know what you'll walk away with before you list.
Should I make repairs before selling?
Focus on the fixes buyers will notice or an inspector will flag: leaks, broken fixtures, safety issues and anything that doesn't work. Fresh paint, deep cleaning and decluttering usually pay off the most for the least money. Big remodels rarely earn back what they cost. Your Social House agent will walk through your home and tell you exactly what's worth doing, and what isn't, before you spend a dollar.
How is my home's value calculated?
We start with homes like yours that have recently sold nearby, usually within the last three to six months. Then we adjust for what makes your home different, such as updates, square footage, lot size, finished basements and condition. Finally, we factor in current buyer demand and competing listings. The result is a pricing strategy based on real MLS data, not an online estimate that has never seen the inside of your home.